Plant nursery with an online shop
More visibility on Google and 35% more sales
Content structure, copy, product pages and site speed, with Search Console and Merchant Center. Online sales grew by 35%.
Where it started
The nursery sold online and wanted to rank better on Google to increase sales.
What I did
I reorganised the content structure and improved the copy, starting with the product pages, which are the pages buyers go through.
I made the site faster and managed Google Search Console, for search rankings, and Google Merchant Center, for the products on Google Shopping.
What changed
The first results came within two weeks. The site moved up in search results and online sales grew by 35%.